Streaming helps music industry to more sales

london - The global music industry has seen an increase in sales last year, after two decades of almost uninterrupted declines. That is due to the strong growth of streaming services such as Spotify, Apple Music, Napster and Deezer, trade organization IFPI reported Tuesday.

The music industry in 2015 achieved a turnover of 15 billion dollars (13 billion euros), more than 3 percent over a year earlier. The digital sales increased by more than 10 percent to $ 6.7 billion, and was thus for the first time exceeds the income from sales of physical sound carriers.

Streaming Services spent $ 2.9 billion in the drawer, representing a growth of 45 percent. The number of paying customers increased by two-thirds increased to 68 million. This is partly due to the growing number of consumers with a smartphone and fast mobile Internet.

YouTube

IFPI complains in his report despite the persistently wide range of freely accessible music. This ensures that the revenues of artists and producers are still far less than the increases music consumption, according to the association.

In particular, the large supply an eyesore on YouTube, the music industry for years. The video website of Internet giant Google has over 900 million users worldwide. Many times more than the 68 million paying users of streaming services.

The portion of the advertising revenue that Google pays to the music industry, however, accounts for only 4 percent of the total revenue of the industry. That must change, says CEO Frances Moore, IFPI.