Study Shows Scientists Should Use Humor
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Science
March 10, 2025 13:56
university of georgia - Research reveals the importance of humor in science communication to gain public trust and likability.
Study on Scientists and Humor
A recent study published in the Journal of Science Communication suggests that scientists should incorporate humor, such as satire and cartoons, to enhance public perception and trust.
Key Findings:
- Research conducted at the University of Georgia with 2213 participants.
- Participants viewed different versions of a cartoon about an AI-driven self-driving car.
- Humor increases likability and trust in scientists, according to lead researcher Lynn Frank.